With an objective to create an intuitive website that captures reservations and showcases the unique story and the improved grounds at Benner’s Meadow Run, a historic campground under new ownership in Western Pennsylvania, MASON designed and built a clean, yet “campy” experience. Needing to be considerate of ongoing content updates the Benner’s team would want to make as the stay options, amenities and camp ongoings evolved, MASON leveraged multiple content management systems (CMS) providing users with an effortless path to discover priority information and the Benner’s team with an easy process to provide the information needed. Keeping the established camp logo, MASON extended the digital brand crafting a color palette, mix of script and sans-serif fonts, custom illustrations and icons making the exploration of the website feel almost as fun as actually visiting.
