Billups – Out-of-Home Advertising for the Performance Age

As part of the Hedrick agency team, I led Webflow development and advanced interactions for Billups’ major marketing site, working closely with internal teams across design, marketing, and leadership. The build featured smooth scroll and load-triggered animations, horizontal storytelling sections, and modular CMS architecture—built for performance and scalability. I also trained their team to manage and update the site independently. The project played a key role in elevating Billups’ digital presence and supporting business goals like partner trust, lead generation, and long-term growth.