About the project: Catalyze AI is a predictive analytics business development platform Financial Services and Real Estate professionals use to identify their target market and grow their business rapidly. Problem The problem is the ill-conceived customer path and complicated registration process. So our task was to develop a simple, straightforward website and facilitate the sign-up of SaaS offering. Solution The structure of the site is designed for several segments of the target audience (financial advisors and real estate agents) and is developed in such a way that each of its representatives can find the necessary section. Considering the business audience of the site, we did not use a large number of animation effects. Instead, we carefully applied hover effects to elements that show charts, graphs, and financial growth to focus on the main thing. The result is a clean UI and competent UX with all essential information.