Complete end-to-end transformation to a conversion-driven Hotel website

From visual identity and offline materials to a conversion-driven website, integrated OTA booking engine, SEO content, and full CRM automation.
Client
Hotel Vrujci
Thermal Spa & Wellness Resort – Serbia
Software & Stack
Figma, WordPress, OTA Sync, Mailchimp, Pixel/GA4, Yoast SEO
Scope of Work
Full visual rebrand (logo, fonts, colors)
Redesign of hotel and spa print materials (rooms, pools, menus, signage)
UX & UI design for new WordPress-based website
Embedding of OTA Sync booking engine (no redirects)
Full SEO audit + optimized content writing
Integration of CRM system synced with site and booking engine
Pixel + event tracking for conversions and remarketing