Humaine is a new staffing brand in Dutch healthcare, created to give professionals back what the system took away — freedom, appreciation and control. I helped shape the brand from the ground up: from positioning and identity to tone of voice, campaigns and website.
The website brings Humaine’s promise to life with clear structure, human language and a sense of calm energy. Built in Webflow, it balances warmth and clarity. Showing both professionals and organisations what modern collaboration in care can look like.