Laser Magic is much more than just a place for entertainment—it's the largest laser tag center in Belgium, offering a unique experience tailored to a remarkably diverse audience. From small groups of friends to large companies with 3,000 employees, and families celebrating birthdays, the challenge was to create a digital strategy that could attract and effectively serve these different profiles.
The complexity was heightened by a multilingual context, with clients speaking French, Dutch, and English, and a catalog of nearly 30 different offerings.
