Marquet / Boutique Catering

Marquet is a New York City-based catering company led by chef Annamarie Marquet. Its brand and digital presence no longer reflected the quality and sophistication of the experiences it delivered, creating a gap between how the company was perceived and the type of clients it wanted to attract. The project began by redefining the company's positioning and clarifying how its expertise could be communicated to a more premium audience. This strategic direction allowed us to create a new identity and website experience that better reflected the value of its services and the quality of the experiences it delivered. The repositioning helped Marquet better align its presentation with client expectations, supporting its expansion into larger corporate events while strengthening its appeal to clients seeking a more curated food experience. The project included strategy, planning, identity design, website design, Webflow development, and launch.