MOBY, developed by Sphaira Medical, is an autonomous vehicle designed to optimize internal hospital logistics, alleviate staff pressures, minimize contamination risks, and reduce operational costs. It was conceived during the pandemic with the goal of enabling safe visits for isolated patients, such as those immunocompromised, by ensuring efficient and secure transport within hospital environments.
Sphaira approached me to design a new visual identity and website that would help reposition the brand and attract funding. The brand’s new focus highlights its role as a cutting-edge solution for autonomous hospital logistics, with an emphasis on improving efficiency and safety. MOBY’s collaboration with technology giants like Nvidia underscores its positioning as an innovative, AI-powered product.
