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Nelson Roofing and Sheet Metal is a custom Webflow build designed to position the company as an established, full-service contractor across roofing, HVAC, and architectural sheet metal. The site opens with a strong credibility statement centred on longevity and wartistry followed by structured pathways into service categories and project portfolios. The homepage highlights featured work and industry segments, guiding visitors toward residential, commercial, and specialty capabilities while reinforcing scale and experience. The build uses a clean, structured layout with clearly segmented content blocks for services, project case studies, qualifications, company values, and careers. Portfolio sections are organized for scalability, allowing new projects to be added without disrupting the overall architecture. The result is a polished Webflow site that balances corporate credibility with detailed project visibility.