Peel Insights - Analytics Platform

Peel Insights is an automated analytics platform built for Shopify and DTC brands to unify data, uncover customer insights, and drive retention-led growth. The website focuses on clear product storytelling, highlighting features like cohort analysis, LTV tracking, and centralized dashboards that transform complex data into actionable insights. It emphasizes data clarity, automation, and decision-making for high-growth eCommerce teams. My contributions: * Migrated the website into Webflow with a scalable structure * Converted Figma designs into a pixel-perfect, responsive build * Optimized landing pages for better conversions and user flow * Implemented SEO best practices (meta, structure, performance) * Built reusable components and CMS collections * Ensured responsiveness across all devices * Improved site speed and performance * Integrated forms and conversion-focused user journeys * Maintained clean class naming and scalable design system