PROOF NOT HYPE

Proof Not Hype is a go-to-market consultancy for deep tech founders selling into enterprise. Founded by a 15-year veteran of Synopsys, Cadence, and Altium, the firm helps startups navigate how large engineering organizations actually evaluate and buy technology — not how most marketing advice assumes they do. The site anchors a thought leadership campaign built on interviews with senior enterprise leaders: VPs of Engineering, Directors of Infrastructure, and technical decision-makers who rarely get asked how their world actually works. Content flows from long-form articles and video interviews to short-form clips distributed across LinkedIn and X. The build prioritizes credibility and conversion: a terminal-inspired UI that signals technical depth, newsletter capture for the owned audience, and embedded scheduling for direct consultation bookings. Every element is designed to earn trust from an audience — technical founders and enterprise buyers — with zero tolerance for fluff.