Sustainment is an advanced software platform designed to simplify the process for U.S.-based manufacturers in finding and collaborating with essential suppliers. It enables manufacturers to efficiently identify, connect with, and manage the suppliers required to build and maintain robust, reliable supply chains.
As Sustainment transitioned to a product-led growth strategy they partnered with Ashandelle for a brand refresh, a new website, and continuous marketing initiatives to include nurture campaigns and Hubspot optimization.
With four unique audience segments with differing use cases, the new website carefully guides traffic to address each individually resulting in increased conversion rates. A more vibrant color scheme better aligns the product and brand visuals creating a more cohesive and holistic experience that extends from the website to the in-app experience.
