Traction Gap Partners

A strategic rebrand and full site rebuild for Traction Gap Partners, the original Market Engineering Studio founded by Bruce Cleveland (former Oracle, Apple, Siebel, C3.ai executive and author of Traversing the Traction Gap). The site repositions TGP around Bruce as an operator-advisor brand, with a clear service architecture spanning startup sprints, enterprise engagements, AI-powered tools, and two published works.