vanKutnaarBeter

A personal entry for the Posters for the Planet competition, built around a bold, tongue in cheek call to action: if you don’t act, nothing changes. The poster’s mix of a cheerful child’s face with explicit language grabs attention, challenges complacency and sticks in the mind. This was the accompanying website, where visitors could find simple, concrete climate actions anyone can take. The platform collected these ideas and displayed them in real time, making individual efforts visible and encouraging others to join in. The organisers later adapted this concept for their own campaign.