Client: FitLife, a UK-based gym chain
Challenge:
FitLife's existing website was outdated and lacked a modern, engaging user experience. The goal was to build a polished website that harmonized smooth animations, typography, brand identity, and functionality to reflect their vibrant fitness brand.
Solution:
Design: Created wireframes in Figma, focusing on user-friendly navigation and a cohesive visual identity.
Development:
- Built the website in Webflow using the Finsweet Client-First framework for a clean, scalable structure.
- Implemented GSAP for seamless animations and Lottie Scroll for dynamic scrolling effects.
- Integrated Splide.js for custom slider showcasing classes and gym facilities.
- Embedded Eventbrite to streamline event management and bookings.
- Leveraged Zapier for automation, ensuring smooth workflows between tools.
Outcome:
Delivered a visually stunning, high-performing website that improved user engagement and aligned perfectly with FitLife’s brand identity.
