Turning waste into opportunities.

From Legacy to Leadership in Sustainability With 90 years of history and four generations of expertise, Werba is Uruguay’s leader in metal and electronics recycling. Yet their brand no longer reflected their legacy, or their pioneering role in the circular economy. We created a complete brand strategy, delivering a renewed verbal and visual identity, a custom website, and a full brand manual to guide their team. The result: a brand that condenses their history, strength, and impact into a clear, modern identity that inspires trust and reflects Werba’s leadership in building a sustainable future.