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Sofian Bettayeb
,
Ginetta
Sofian Bettayeb
,
Ginetta
Optimize
Marketing teams
Designers
Agencies
Product teams
Oct 21
3:00 pm
BST

Breakout 2

Is A/B testing a waste of time?, presented by Ginetta

London
About this
Breakout

Is A/B testing worth it? It’s the default approach for tech giants—no matter how small, every interface change must be A/B tested. But is this solution the best choice for you and your website?

Join me as I explore the pitfalls of A/B testing and share how it could be draining your time and resources. I will also explore alternative strategies that go beyond minor tweaks, enabling you to make smarter and more impactful business decisions.

Speakers
Sofian Bettayeb

Sofian Bettayeb

Growth Engineer, Ginetta

She/Her
He/Him
They/Them
Ze/Hir
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Tuesday, October 15

Monday, 21 October

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8:00 am
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11:20 am
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12:00 pm
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[Webflow product session] Design systems in Webflow: Brand consistency at scale
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4:00 pm
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Networking happy hour

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Wednesday, October 16

Tuesday, 22 October

Time BST
Name
Speakers
Session track(s)
Location
8:00 am
BST
Breakfast and registration
9:00 am
BST
The new Webflow certification revealed
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9:00 am
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Technology decisions and outcomes at the world’s largest marketing agency, presented by VML
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Using AI to build visuals that convert, presented by Adobe
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Main stage

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The evolution of the marketing tech landscape, presented by Accel 
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Main stage

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20 tactics to boost your website's growth, presented by MakeBuild
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Breakout 2

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12:00 pm
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Networking lunch
1:00 pm
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Lessons in digital transformation from a tech leader, presented by Wiley
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Main stage

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Speed, efficiency, revenue - Maximizing your investment in Webflow
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Breakout 1

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*Agenda is subject to change

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