IMB Bank

IMB Bank, an Australian mutual bank with a legacy of excellence, has transformed its web presence with Webflow. IMB’s initial website migration was entirely custom-built in under six months, with around 1,200 pages and over 180 components.

Following the launch, the team continues to analyze user behavior, web analytics, and heatmaps, in addition to running experiments to optimize the site experience. IMB Bank continues to push the boundaries of what’s possible with Webflow and have seen significant improvements in site speed, accessibility, and SEO, leading to higher traffic and revenue growth.