Lattice
Lattice, an HR platform dedicated to making work meaningful through its suite of employee engagement, performance management, data analytics, and people operations software, has revolutionized its digital presence with Webflow. In addition to launching a complex rebrand for their HRIS software in 2 weeks, Lattice empowered its marketing team to take full control of their website, resulting in a 20% increase in site-wide conversion and organic traffic. This new operating model has enabled Lattice to move faster, and embrace rapid experimentation to drive impact and revenue through their website.
As Lattice continues growing business through Webflow, the company is focused on localization to reach international audiences and website personalization and optimization to improve web performance. Their journey with Webflow highlights how a flexible, scalable website experience can drive exceptional business outcomes.
