Gurjinder Singh
Director of Brand Design at Gesso One, LLCAbout
Without the Right Branding, Your Startup Will Fail
Hey it's Gurjinder, and I spent three years at a SaaS startup with $12M in Series B funding, where mixed messages and the lack of a single source of truth hurt our marketing and sales teams.
We never fully embraced our identity, whether as a social listening tool or a marketing intelligence tool, confusing customers about when and where they’d use our product in their tech stack.
Without a solid foundation, the feedback loop crumbled, and the product didn’t meet customer expectations.
Our startup ultimately shutdown — and my team & I laid off.
After two years in the agency world, I'm helping Series A startups dealing with the same struggles.
Because I’ve seen how ignoring positioning and messaging causes launches to fail, so I focus on helping startups build strong, clear brands from day one.
I help Series A startups nail down their positioning strategy right from the start, so their brand identity and website clearly show “what product”, “who it's for”, and "what makes them different".
I’ve spent the past 5 years designing for early-stage startups, and I’ve turned this into a simple 30-day process for drafting strategy and creating brand identity.
About
Without the Right Branding, Your Startup Will Fail
Hey it's Gurjinder, and I spent three years at a SaaS startup with $12M in Series B funding, where mixed messages and the lack of a single source of truth hurt our marketing and sales teams.
We never fully embraced our identity, whether as a social listening tool or a marketing intelligence tool, confusing customers about when and where they’d use our product in their tech stack.
Without a solid foundation, the feedback loop crumbled, and the product didn’t meet customer expectations.
Our startup ultimately shutdown — and my team & I laid off.
After two years in the agency world, I'm helping Series A startups dealing with the same struggles.
Because I’ve seen how ignoring positioning and messaging causes launches to fail, so I focus on helping startups build strong, clear brands from day one.
I help Series A startups nail down their positioning strategy right from the start, so their brand identity and website clearly show “what product”, “who it's for”, and "what makes them different".
I’ve spent the past 5 years designing for early-stage startups, and I’ve turned this into a simple 30-day process for drafting strategy and creating brand identity.
About
Without the Right Branding, Your Startup Will Fail
Hey it's Gurjinder, and I spent three years at a SaaS startup with $12M in Series B funding, where mixed messages and the lack of a single source of truth hurt our marketing and sales teams.
We never fully embraced our identity, whether as a social listening tool or a marketing intelligence tool, confusing customers about when and where they’d use our product in their tech stack.
Without a solid foundation, the feedback loop crumbled, and the product didn’t meet customer expectations.
Our startup ultimately shutdown — and my team & I laid off.
After two years in the agency world, I'm helping Series A startups dealing with the same struggles.
Because I’ve seen how ignoring positioning and messaging causes launches to fail, so I focus on helping startups build strong, clear brands from day one.
I help Series A startups nail down their positioning strategy right from the start, so their brand identity and website clearly show “what product”, “who it's for”, and "what makes them different".
I’ve spent the past 5 years designing for early-stage startups, and I’ve turned this into a simple 30-day process for drafting strategy and creating brand identity.