Pancake

Pancake | Web Studio

SmileNova had kicked off their business venture a year earlier with a DIY website. It had served its purpose for a while, but their brand was growing rapidly and the website wasn't keeping up. Despite over 1,000 monthly clicks via Google, they were seeing next to zero conversions—ouch!

We started by really getting to know SmileNova through a joint strategy session, where we explored their brand personality and target audience in-depth.

With this insight, we developed brand messaging and a website that works! Integrated fully with their MyTime booking and payment system, the website strategically guides visitors through a journey that's optimised for conversions—and now, those conversions are rolling in!

SmileNova | Teeth Whitening Studio

After five years with a large agency, Know Flow Plumbing found themselves ghosted. Their business had relocated, and the agency's lack of support left them struggling with local visibility. With their website buried deep in Google search results, they were missing out on potential customers—critical for a local service provider!

We recommended a strategic redesign and development in Webflow. This allowed us to easily implement SEO best practices while enhancing website performance. With the help of these simple changes and a fresh look that truly stands out from competitors, Know Flow now ranks in the top three Google search results for their industry and city, generating leads consistently from their site!

And as for the customer service? Take their word for it... ⬇️
"Thanks to Pancake Web Studio we now have a much more professional, easier to use website. Dealing with Pancake Web Studio was a dream, great service and very knowledgeable. We couldn't be happier with the new look."

Know Flow Plumbing

Amy, the owner of a thriving dance studio, was so busy running her business that her online presence had completely fallen behind. The website was outdated, the enrolment process was clunky, and her online messaging was all over the place. Her website and social media told different stories, and juggling multiple tools to enrol students created a frustrating experience for both customers and staff. The business was losing its professional edge.

We built a fresh, vibrant website for ExtravaDance that truly reflects their vibe! The new site provides everything customers need to confidently enrol, from clear information to an easy, streamlined process.

The enrolment system is integrated into the website, and it's professional, user-friendly, and secure—powered by JS and Stripe in a seamless multi-step form.

Now, the user experience is smooth, and everything customers need is right at their fingertips, helping ExtravaDance continue to grow and shine online!

ExtravaDance Studios

We're Pancake Web Studio - a hubby and wife team helping innovative startups and businesses stand out in a world of short attention spans, with strategic websites and branding that increase revenue.

Pancake Web Studio

Stacey's business had a good start, but one year in and she was stuck in a rut. Relying solely on Facebook ads and a DIY Squarespace website that was made at 1 in the morning, work had dried up. She needed to look more professional, build trust, and, most importantly, start filling her project pipeline!

With a family-focused message and a bold, funky color palette, we built a professional website designed to get those conversions rolling in.

And rolling in they are—within 24 hours of launch, Stacey had her first website inquiry ever. Within 2 weeks, she'd received 8. With each pool project being worth an average of $70k-$100k, her investment has already paid off several times over!

New Vision Pools

Working along with another local brand designer, we were able to create a new visual identity for Revolving Door that resonated with Karen, and really stands out against local competition!

With a new brand in hand, we designed and developed a user-friendly Webflow e-commerce site that not only simplifies the customer experience but makes things easy on the business side, too! By integrating third-party tools like Monto and Stripe, we built a seamless subscription service that helps their sales run smoothly.

Revolving Door Coffee Roasters

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User Accounts will no longer be available on January 29, 2026.

Visit Webflow’s Help Center for migration guidance and more info.

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Pancake

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