Edgar Ambient Media Group

Edgar is Germany's premier provider of integrated, authentic communication solutions with a network of over 60,000 digital and analog advertising spaces across high-traffic touchpoints. We developed a dynamic Webflow website that showcases how Edgar delivers brand messages with minimal scatter loss and high-quality contacts directly in the target audience's environment. The implementation features sophisticated GSAP animations that bring their advertising touchpoints to life through smooth scrolling effects, sequence reveals, and interactive elements that demonstrate their „advertising in the here and now“ philosophy. Built using Finsweet's Client First methodology with a component-based architecture, the site empowers the marketing team to independently update content while maintaining the seamless animation experience that positions Edgar as an innovative partner for brands seeking authentic connections in urban environments.