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I created an earlier version of this site about 14 years ago using a combination of Dreamweaver and Flash. After finding a great client who gave me steady work for several years, along with an upswing in my music career, I let it atrophy. Now that music has slowed down and I'm in need of new clients, It has been a fun challenge to create an updated and much improved responsive version of the original site in Webflow, including re-recreating the Flash animation in the menu, which I didn't think would be possible.

New York Multimedia

The creation of this site was a personal labor of love, one with a back-story.

In 1988 I self-published a 176–page book called Drumming Patterns, the result of three years of work developing and bringing to life an original theory of instrumental technique, one of my life’s proudest achievements.

However, it wasn't until over three decades later, during the lockdown, that I finally found the time to properly achieve a long-overdue goal: to create a proper ecommerce website, not only to sell the physical books that I had printed years ago, but to sell it also in digital format, and to present the original theory underlying it properly to its audience.

This is where I am grateful to have found a platform like Webflow: this site could never have been created from a template; the structure and design of the site could only have come about organically, dictated by its content.

Drumming Patterns: The Components of Rhythm & Drum Technique

This is a site that I designed for a child therapist. 

I started the design with a color scheme based on the bright primary colors associated with children’s building blocks, to tie the color scheme to children. To tie the colors to the therapist, I reduced them to yellow, which conveys optimism, and blue, which conveys trust, and muted both colors to look calm and professional. 

For the opening screen, I chose an image that conveys trust and support between a powerful adult and a vulnerable child. I then persuaded my client to take pictures of her interacting with  her daughter to personalize the message and further establish her trustworthiness. In a structural sense, I also used each of these photos to tie together the home page, where they are first introduced, to the separate interior pages where they are each linked to and also featured, which adds visual continuity to the site’s structure and navigation. Each page is concludes with a simple, personalized call-to-action.

Child Therapy By Erica

Organic Web Design

Organic Web Design

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