Milk Moon Studio had already migrated the Royco recipe site to Webflow from Wordpress, but for the redesign we were supplied with conceptual designs for the homepage and recipe page, which we built out for the rest of the site to give a fresh new up to date look.
We incorporated elements like background videos from existing Royco campaigns that change based on the day of the week along with related recipes. The new site also includes a blog, campaign pages, multi-referenced products that link back to related recipes as well as the ability to link out and buy products.
The site also uses json recipe search schemas to make full use of Google's recipe cards and gallery, and is fully SEO optimised to leverage the potential impact of the large recipe and product database.
