When this client first came to Everything Design, the company was called RTB Analytica — short for Real-Time Bidding Analytics, a name pulled directly from industry jargon.
During the brand strategy workshop, Everything Design proposed a name change. RTB Analytica became Adnaut — positioning the company as "Your Navigator in the ad-tech universe." The brand naming wasn't on the original brief; it emerged from strategic thinking about where the company was headed, not just where it had been.
The rebrand went deep. Everything Design created a complete visual identity system including a brand mascot that Adnaut now uses extensively across their communications. The website at adnaut.digital was rebuilt from the ground up, with a site architecture that maps their five-step methodology (Analyse, Plan, Activate, Measure, Optimise) while keeping the experience fast, clean, and conversion-oriented.
