Annie Keeney

CHALLENGE Position associate professor as go-to consultant without losing academic credibility. 🔑 Language working for both academic colleagues and program administrators 🎭 Bridge between university research and consulting practice PROCESS Full messaging-to-website pipeline for dual-audience positioning. 📋 Messaging framework from single stakeholder interview 🎯 Content strategy balancing credibility with consulting appeal 🏗️ Architecture enabling easy maintenance EXECUTION Built for maximum editability while maintaining professional standards. ⚡ Content highlighting research outputs alongside consulting capabilities 🗺️ Clear navigation serving multiple user journeys RESULT Strategic messaging driving every design decision from headlines to CTA flow. 🎪 Pipeline from positioning strategy to conversion execution 🎯 Positions Annie as consultant who gets both research and programs