I built the Appfigures website from scratch in Webflow, focusing on a component-based architecture and a scalable CMS. The goal was to give the marketing team full ownership over pages, reports, and campaigns - without relying on developers.
The site handles a large amount of dynamic content, while staying fast, SEO-friendly, and easy to maintain. I also integrated Webflow forms with a custom CRM, including field mapping and custom validation.
Result: faster campaign iterations, clean content editing for marketing, and a stable, long-term Webflow setup.
