BASS Medical Group

BASS Medical Group is a multi-specialty healthcare organization based in Northern California, known for delivering patient-centered care across more than 40 specialties. With over 100 locations and no centralized call center, BASS empowers patients to connect directly with their providers through streamlined office-level access. In 2024–2025, BASS underwent a full-scale brand transformation and launched a new, fully custom Webflow site—bringing consistency, clarity, and modern design to a decentralized medical group. From refined typography and color systems to dynamic location directories and rich specialty pages, our new site reflects the values of access, trust, and innovation in healthcare.