The ChARM rebrand redefines their commitment to combining humanity with innovative technology, aiming to impact thousands, if not millions, of lives.
At its core lies a simplified abstract lung-shaped logo, enhanced by a dual-colored design and a thoughtfully applied noisy gradient. This new visual identity eloquently narrates a story of care, compassion, and cutting-edge solutions. The balanced color palette, featuring warm beige and pinkish-salmon tones, evokes empathy and warmth, while a contrasting deeper blue instills professionalism and trust.
The typography—a harmonious pairing of Roundo for headings and General Sans for body text—achieves a blend of approachability and clarity, ensuring the design remains inclusive and sophisticated.
This cohesive, modern identity positions ChARM as a standout in the medical field, reinforcing its mission to save children’s lives through technology and compassion.
