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Chelsea Fay, a textile designer specializing in vibrant, midcentury-inspired patterns, approached me to develop their e-commerce website. The brand needed a platform that would showcase their handcrafted textile products while reflecting their commitment to sustainable practices and joyful design aesthetics. I developed a Webflow e-commerce site that balances artistic presentation with efficient shopping functionality. The site needed to effectively display their diverse product catalog, from fabric by the yard to home accessories, while maintaining the brand's artistic and sustainable ethos.