Christian Brothers of the Midwest

The De La Salle Christian Brothers, a religious institute with a 340-plus year history, innovated education and created the educational system as we know it today. The Brothers created a wealth of content and information but it was not currently organized or highlighted on the website in a way that drew in laypeople and encourage them to join the mission. The website was built on SquareSpace and they weren’t able to track down the credentials to manage the website. The new site honors the Brothers' commitment to the mission and Legacy of the Brothers past but features as its central identity the Lasallian Mission and how it moves forwards and is sustained by its Lasallian partners, encouraging them to join the mission and implement features and content strategies designed to increase user engagement on the website. This included an improved site architecture, engaging content, and call-to-actions that promote involvement in the mission.