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ClearOps powers the after-sales heartbeat of global supply chains—tracking parts, flagging issues, keeping uptime in the green. The old WordPress site hadn’t kept pace with the platform’s evolution: messages stacked, visuals drifted, and the real win hid behind too many clicks. We migrated to Webflow and redesigned end-to-end: tightened the story around “always-on visibility,” rebuilt the IA so buyers hit proof fast, and set up a scalable CMS that grows with new modules. On the SEO side, we ran a safe migration—audited and reorganised content, mapped 301s, refined slugs, rebuilt meta + headings, added schema, and re-wired internal links—so equity came with us. The CMS was adapted to fit the content (use cases, modules, resources) instead of the other way around. The look snaps into place—deep graphite + pulse orange—with purposeful motion that says “live, connected, mission-critical.”