Crafty Builds

Crafty Builds caters to Minecraft enthusiasts aged 16 to 30+. The key attraction of this popular sandbox game is the freedom to explore and create at will. This has led to the formation of dedicated sub-communities each concentrating on specific aspects of the game. For the Crafty Builds website, the emphasis is on Minecraft builds. We developed a straightforward user experience to guide players swiftly to their desired content, concentrating all our content strategy on driving players to the build tutorial pages. By focusing on the niche area of "Minecraft builds" and maintaining our monthly website growth package, Crafty Builds has seen a continued monthly increase in traffic by over 50%.