Sports Investment Platform — Webflow CMS, Multi-Club Architecture & Custom Media | Crux Football

Multi-page sports investment platform built in Webflow for Crux Football — a European women’s football multi-club group founded by former New Zealand captain Bex Smith.
Scope included structured multi-club architecture (club pages for Montpellier HSC Féminines & FC Rosengård), CMS-powered content sections, blog integration, custom sliders with photo galleries, podcast embeds, and dynamic team profiles.
The build required a balance between institutional investment tone and media-rich storytelling. Clean semantic structure, optimized meta titles and descriptions, internal linking logic, and scalable CMS templates were implemented to support long-term growth.
All layouts were fully responsive and performance-focused despite heavy visual content.
The result is a scalable, SEO-ready Webflow platform combining sports investment narrative, media integration, and structured architecture.


