Dark Union | The Hoop Studio Showcase

Dark Union is a social-first digital marketing brand focused on creating impactful campaigns that convert casual viewers into loyal customers—no gimmicks, just results. They needed a ground-up identity and a site that moves like their work. With no brand guidelines in place, Darkunion needed a tight visual system (logo, type, palette, motion language) and a video-first Webflow presence to showcase short-form performance creative—reels, case studies, and services—without slowing down. Commercially, the site had to drive recurring subscriptions: clear packages, social proof, and a low-friction path to sign-up (book a call or start a plan), all mobile-first, fast, and scalable.