Design Your Life

Design Your Life Coaching is a bespoke Webflow website created to elevate the personal brand and business of transformational coach Shane Pearson. Built using the StoryBrand framework, the site puts the customer at the centre, with clear messaging and emotionally resonant copy that guides visitors toward action. I worked closely with Shane to establish a strong brand identity from the ground up, defining a cohesive visual language, colour palette, and tone of voice that didn’t previously exist. These brand guidelines are layered consistently throughout the site to create a seamless, trust-building experience. The result is a clean, professional, and engaging site that not only communicates Shane’s value but positions him as a confident, compassionate guide in the wellness and coaching space.