Redesigning a Digital Platform to Support West Auckland’s Future Champions

Based in West Auckland, the Don Oliver Youth Sport Foundation has backed local athletes aged 14–21 since 1996. Named for Olympian Don Oliver, the not-for-profit awards scholarships that lift financial barriers and help young talent compete nationally and overseas. We rebuilt the foundation’s website in Webflow. The new design is clean and simple to navigate. Visitors can quickly find scholarship details, apply through a streamlined multi-step form, and browse a gallery of past recipients for inspiration. Sponsors also have a clear path to get involved. Behind the scenes we added a password-protected portal for quarterly reports and baked in SEO fundamentals - smart metadata, targeted keywords, and schema - to raise search visibility and grow organic traffic.