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When there was a handover from the founder to his son, Martin had to show Devon & Cornwall that he's not just an electrical engineer, but actually his team of 20+ are renewable energy specialists. After Adam Farley gave them a slick rebrand, it was my turn to elevate their online presence. We plugged into the Webflow CMS, creating a collection of localised pages to reach every nook and cranny of their service area. Paired with a marketing agency, we made sure Eljay's services were lighting up the right screens. During my initial discovery workshop I found out that they're not just about profits; they're charging up the community with apprenticeships and free services – which is a bonus feel-good moment. We ended a website that positions Eljay as the big player they are, ready for larger bids and new partnerships in the renewable energy sector for years to come.