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Tools like this one is a lifeline for small businesses looking to grow online. Hiring staff to equip themselves with the right customer service 24/7 can be pricey and that's where AnswerAI comes in. AnswerAI takes off the burden of high costs when it comes to customer support by removing the taboo around automated chatbot support driven by AI. The project itself required a whole new look to direct itself around it's focused target market. The new visual identity and website features were driven by early brand sessions that helped me understand the real need for the website redesign. Hopefully, we'll be seeing a lot more Shopify stores using AnswerAI in the future, and who knows, perhaps we'll see other industries take it up as a useful way to talk honestly to their audiences, instantly.

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