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Developed (in collaboration with Hedrick) FalconX’s new Webflow site to support a wave of new product launches—building a scalable CMS, reusable component library, and fast listings with faceted filtering. Led animations and polish throughout, tightened technical SEO (schema, redirects, semantic structure), integrated forms to the client’s CRM, and handled end-to-end Webflow dev plus client enablement. The result: quicker marketing launches, cleaner ops, and measurable growth wins from day one.