Manufacturing Company Website Redesign (Webflow CMS)

This project involved a complete redesign of the Friction One website — a manufacturing company specializing in high-performance friction materials and industrial components. The goal was to create a modern, interactive, and scalable Webflow CMS website that highlights their product range, showcases technical expertise, and improves search visibility for key industry terms. As both designer and developer, I focused on delivering a solution that combines a strong visual identity, structured CMS content, and product-focused animations. Challenges: Outdated design and limited visual engagement for complex products. All product types were listed together, without category separation or technical details. No structured CMS, making it hard to update products or introduce new items. Limited SEO optimization — especially for specific product categories and use cases. Weak storytelling around innovation, quality assurance, and manufacturing expertise.