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VSNZ needed a website that captured the intensity and cinematic quality of their live events while remaining clear, fast, and intuitive. The challenge was translating a culture-driven, immersive brand into a digital experience that preserved atmosphere without sacrificing performance. At Groove Digital, we guided VSNZ from concept to launch using our sprint-based approach. In the Design Sprint, we defined the visual language, interaction principles, and user flow needed to reflect the energy of a live VSNZ event. During the Build Sprint, we translated this vision into a Webflow platform using cinematic visuals, bold typography, controlled motion, and integrated Weeztix ticketing. The Launch Sprint focused on performance, scalability, and a smooth go-live. The result is a high-impact, flexible Webflow platform that feels like a natural extension of a VSNZ event, delivering momentum, clarity, and a seamless journey from discovery to ticket purchase.