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GreenGraffiti: offline media that transforms cities

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ITA: GreenGraffiti è una forma di comunicazione inaspettata, che trasforma i marciapiedi e le piazze delle città in spazi pubblicitari non convenzionali, attirando l’attenzione e generando curiosità, stupore ed eco mediatica. I messaggi vengono applicati alla pavimentazione grazie all’uso di stencil e sono realizzati con una miscela 100% “green”, che li rende il perfetto esempio di pubblicità sostenibile e temporanea. https://greengraffiti.com/ ENG: GreenGraffiti is an unexpected advertising format that transforms sidewalks and city squares into unconventional advertising space – capturing attention and stimulating curiosity, astonishment and a media echo chamber. Messages are applied to the pavement using stencils and a 100% “green” mixture, so they are the perfect example of temporary sustainable advertising. https://greengraffiti.com/en/home
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