HYDRACENTRIC

Hydracentric is an OEM parts supplier specialising in rotary hydraulic pumps. Operating in a highly competitive and niche market, our goal was to differentiate them visually and establish a strong brand presence. After analysing their competitors and target audience, we created a modern, engineering-inspired brand identity. The design incorporates technical drawing motifs, dotted-paper elements, and sleek animations, all presented within a clean, product-focused website. The user experience was crafted to be both intuitive and engaging, making it easy for clients to quickly identify the parts they need, while also capturing the attention of the younger generation now stepping into leadership roles. The result brings a traditional, industrial sector into a fresh, modern spotlight.