Jars Capital

JARS Capital is a boutique investment firm that offers tailored financial solutions to a global network of clients. For this project, the Ananá team was tasked with updating and modernizing their existing brand presence through the design and development of a new institutional website. The project included: - Visual Brand Adaptation: We refined and modernized their pre-existing visual identity, aligning it with the firm's personality and target audience. This included adjustments to color, typography, and overall tone. - Web Design: We created a sleek, minimal design system that emphasized clarity, trustworthiness, and sophistication—key values in the financial sector. - Content Structure & Navigation: We proposed a new content hierarchy and user flow to enhance clarity and accessibility of services and investment areas. The final result is a professional, elegant, and scalable platform that strengthens the firm's digital presence while remaining true to their core values