KAW | Personal Brand

"If it's really important to you" - this is Konstantin Andreas Werner's credo, which underlines his comprehensive commitment in various areas of life, from his profession to his social commitment. As a partner in a renowned personnel consultancy, Konstantin A. Werner encounters a variety of people, projects, and ideas on a daily basis. The project goal was clearly defined: The development of a personal website that not only provides insights into his projects and initiatives, but also portrays the person behind the name with all his versatility and dedication. With branding that includes a memorable logo, striking typography, color palette and brand elements, a digital presence was created that captures the essence of Mr. Werner's work. The website utilizes modern design elements such as abstract AI art, storytelling and dynamic on-scroll animations to create an interactive user experience.