Webflow Site for a Nonprofit Heart-Attack Action Program — LifeLine Kits

LifeLine Kits is a 501(c)(3) non-profit that helps people recognize the signs of a heart attack and take the right steps in the first critical seconds. I designed and developed this site from scratch in Webflow — from UX and visual language to the final responsive build. The goal was to create a calm, trustworthy and action-oriented experience for seniors, caregivers, and healthcare partners. The homepage walks users through the problem, shows real community impact, and clearly explains how one simple kit (magnet + aspirin + education) can save lives. I also created branded imagery and hero visuals to connect the digital experience with the physical LifeLine Kit. A key part of the project was an accessible custom video player integration (Plyr + custom JS) with a branded cover state, always-visible controls, and safe fullscreen behavior on mobile. Testimonials and partner organizations are powered by Webflow CMS and enhanced with a Swiper slider for smooth browsing.