limburgsfruit

A couple of months ago, a local farmer asked me to make a website for their new concept. It was of great importance to this farmer that their website reflects the sweet and fresh farmers' feeling of 'Limburgsfruit' online. I made it my primary goal to achieve this feeling. Both parties learned a lot during this period. With Hermans Fruit happy with the new concept, it is with great satisfaction that I look back on this adventure. During this assignment, I started to look more and more into brand experience online and offline, and the possibilities for growth in this. During my research, I discovered that the feeling of 'brand experience' online is often minimal or even absent. The promotion of a brand, identity, and the story is, therefore, a subject in which I want to specialize further