A multi-page marketing website designed to position Linker as a specialist agency in LinkedIn and public relations for executives, clarify its offering, and strengthen perceived credibility.
Context:
Linker supports executives and high-profile leaders on issues of visibility, credibility, and public speaking through LinkedIn ghostwriting, LinkedIn coaching, public relations, and media training.
Before the project, the website did not clearly communicate:
→ the agency’s real positioning (LinkedIn? PR? both?)
→ the structure of the offer
→ which services were intended for which type of client
Results:
→ A clear and assertive LinkedIn & PR positioning
→ A structured and easily understandable offer
→ Stronger perceived credibility from the first interaction
→ An autonomous and scalable Webflow website
→ An SEO-optimized structure, including migrated content
→ A marketing tool aligned with the agency’s real business challenges