Litecom / Lighting Company

Litecom had built a strong reputation over many years, but its brand and digital presence had gradually drifted away from the values, energy, and character that originally defined the company. The project began by revisiting those foundations and identifying what made Litecom distinctive. Through a strategic planning process, we clarified its positioning and translated that direction into a renewed visual identity and digital experience that felt more aligned with the company's expertise and ambitions. A key challenge was organising and presenting a large body of work accumulated over decades. To address this, we designed and developed an interactive lookbook experience that transformed case studies and project references into a central part of the website, making the company's experience easier to explore and understand. The project included strategy, information architecture, identity design, web design, Webflow development, and launch.